Logiq Introduces Geofencing, Enabling Marketers to Customize Messaging Based Upon Context of Consumer Location
NEW YORK, Sept. 23, 2021 (GLOBE NEWSWIRE) — Logiq Inc. (NEO:LGIQ)(OTCQX:LGIQ), a global provider of award-winning e-commerce and fintech solutions, has expanded its Logiq Digital Marketing™ (LDM) platform to include geofencing-based targeting.
Unlike traditional geotargeting that restricts digital ads to audiences in a particular zip code, city, state, or country, geofencing is a custom-defined area that can outline the boundaries around a particular store, mall, or other physical venues. The technology enables geofencing by using the latitude and longitude coordinates of a consumer digital device, such as a connected TV, smartphone, tablet or PC, to determine …
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